What’s the difference between a wedding content creator and a wedding videographer?

If you’re confused about the difference between wedding videography and content creation, you aren’t the only one.

When the big day arrives, a dilemma most modern couples have is how to capture those little moments of their day, the moments they may miss, in a way that reflects them and their personalities. In order to do this, they’ll need to book either a wedding content creator or a wedding videographer….or maybe even both!

As a part of this glorious industry, wedding content creators and videographers aren’t in competition with each other, we are simply different. We can work alongside each other or separately but that all depends on what you want for your special day.

So, what’s the difference? In this blog post, I’ll explain the key differences between a wedding content creator and a wedding videographer.

So, what’s the difference?

wedding content creator - your wedding day bestie, behind-the-scenes ninja and social media maestro

wedding videographer - the creator, director and producer of wedding films that tell the full story of your day

We both document your day but in different ways!

Wedding content creation is all about the short-form footage and quick turn around! This allows you and your guests to be completely present on the day and still wake up to ALL the content, without missing any of the moments. Wedding day content creators capture photo and video content, usually on an iPhone, and are quick to deliver, normally within 24 hours of your wedding day. The couple receives all of the unedited photo and video files, allowing them to start sharing their special day straight to their own social media accounts.

If you book a wedding content creator you get quick shareability, trendy charm and evergreen content you can rewatch over and over.

Meanwhile, a professional wedding videographer—a master of wedding cinematography—presents you with a cinematic experience: a wedding film that unfolds your love story with the depth and richness it deserves. This is where the sweeping shots, the tender glances, and the unspoken promises are woven into a feature film that lasts a lifetime. A meticulously crafted wedding film tells the story of your day in a truly creative way. All of the emotions and moments blended together using professional audio and visual equipment and expertly edited together. Wedding videographers expertly create a short film that you can treasure forever.

Young white woman in her twenties with blonde hair tied back wearing a cream jumper and black trousers sitting on chair backwards while smiling in a large empty room

Photo of Allanah Veitch, a wedding content creator. She is a white woman in her twenties wearing a white jumper and black trousers. She is standing, leaning against a white door holding a smartphone

Photo of Alannah Veitch, wedding content creator. She is sitting in a cosy lounge beside a fire while working on her laptop

Photo of Alannah Veitch, a wedding content creator. She is a white woman in her twenties, wearing a white jumper and blac trousers. She is leaning against a door holding a video camera

Photo of Alannah Veitch, a wedding content creator. She is a white woman in her twenties, wearing a white jumper and black trousers, sitting on a chair in a large empty room.

Alannah, Wedding Content Creator of Veitch Weddings | Images by Danielle Veitch

Content Creator vs Videographer - Differences in Services and Deliverables

Wedding Content Creators - Instantly Shareable

Shoot & Share: Wedding day content creators are the behind-the-scenes ninjas capturing live-action shots, with a keen eye for the spontaneous. They specialise in following TikTok worthy trends that resonate with modern couples and delivering short videos that capture the overall atmosphere of your wedding day.
Social Savvy Deliverables: Platform-perfect content - vertical videos, candid iPhone photos, and tailored content like Reels and TikTok videos are the aim of a content creator.
Wedding Day Bestie: A content creator steps into the role of your best friend on your wedding day, capturing every precious moment so your friends and guests can fully enjoy the celebration. With a dedicated person to document all the heartfelt moments, it relieves the pressure and allows your guests to be fully present throughout the day.

Wedding Videographers – Crafters of Cinematic Films

Filmmaker's Flair: The wedding videographer is your storyteller, illuminating the feel of your day, your personalities and individual style. Wedding videography weaves a visual and audio narrative that showcases your connection and all the emotions of your day. Speeches and vows are captured using professional audio recorders so you can really hear the depth of peoples voices.
Ready to Watch Memories: Most wedding videographers will carefully create for you a highlights film between 5-10 mins long. Something you can sit down to watch with loved ones and all relive the rollercoaster of emotions of your wedding day. Picture watching on your 5/10/20 year anniversary and looking back in time to your special day and reminiscing over how much everyone involved in your day have grown and changed.
Total Professionalism: A friend might offer to snap and share, but there’s no substitute for the professionalism, quality audio and visual equipment and practiced help with posing and finding the best most flattering light that a dedicated wedding videographer brings.

Photo of Sally Johns, a wedidng videography. She is a young woman with long brown hair wearing casual clothes. She is looking at the back of a video camera while smiling.

Photo of Sally Johns, a wedidng videography. She is a young woman with long brown hair wearing casual clothes. She is sitting at a desk holding a cup of coffee and smiling.

Woman's hands holding a professional video camera. The woman is pressing a button on the back of the camera.

Young white woman with brown hair leaning against a wall while holding a cup of coffee. The photo is of Sally Johns, a professional wedding videographer.

Photo of a young white woman wearing casual clothes, sitting at a desk in front of a computer. She is a professional wedding videographer.

Photo of Sally Johns, professional wedding videographer, holding a video camera and looking at the back screen of the camera

Young white woman with brown hair sitting at a desk working on a computer. The photo is of Sally Johns, a professional wedding videographer editing a wedding film.

Sally, Wedding Videographer of Capture Weddings | Images by Danielle Veitch

Choosing What's Right for Your Wedding

Ensuring each section of your day is expertly documented may come down to choosing between a wedding content creator or a wedding videographer. As modern couples navigate this decision, it's essential to ponder over which will best reflect your story and how you wish to watch them after your day.

Know What You're Getting and When:

Most wedding videographers will share a small amount of snippets shortly after your big day and then the main film with have a 4-12 week wait. The time taken to receive your finished films will vary at different times of the year. If your wedding is at the start of the season you can expect a quick turnaround. However, towards the end of wedding season there can be a longer wait in the queue before your videographer can even get started on editing your wedding film.

Wedding content creators work swiftly, providing you with hundreds of photos and videos, often within a day or two, perfect for sharing your newlywed bliss with an online community eager for a glimpse into your special day.

Some videographers may be hesitant to hand over their unprocessed and unedited footage, while others may offer this service to their couples for an extra charge.

Harmonise Your Wedding Team:

Complement, Don't Replace: A wedding content creator is there to complement the work of your photographer and videographer, offering an additional layer of storytelling from a unique perspective focused on social media sharing.
Supplier Insights: Beyond capturing your love, content creators often provide supplier-focused materials—helping highlight the contributions of all those who contributed to your dream day.

Remember, while friends may offer to help capture your day, the expertise of a professional wedding content creator ensures a smooth blend of guest enjoyment and professional content creation. Your love story deserves to be told with finesse, captured through the eyes of someone who can seamlessly navigate being both an invisible observer and an integral part of your day.

Cost, Delivery, and Scope of Work

Wedding content creators will be cheaper as they tend to work only on the day of the wedding whereas a wedding videographers work continues after. With all the footage to sift through, audio to synch, chop, edit, colour grade the footage and tweak audio levels. I spend on average 25 hours in post production of each of my wedding films. A content creator will upload all files captured onto an online sharing platform shortly after your wedding, so you’ll have quick access to the files to then edit and share yourself. A wedding videographer will take additional time after your wedding to craft you a unique film. They take their time perfecting, tweaking, selecting and arranging the footage captured.

Wedding content creators charge on average £750 vs a wedding videographer will charge on average £2000.

Conclusion

Film, videos and photos will lock in your memories. You’ll remember how you felt on the day, but it goes so fast, so you’ll want an experienced wedding professional to capture those moments for you. So it’s worth investing a good proportion of your budget into capturing and documenting those memories for you. When looking at your wedding budget and considering which suppliers to book, I always give the advice of investing money into the things that last after your wedding. The cake gets eaten, the favours get left on the table, but your film and photos will last forever.

Are you a modern bride who wants to create reels and videos from a folder full of unedited photos and videos of your special day? Or would you prefer to rely on the expertise and creativity of an experienced wedding videographer to capture and create a film of your day?

In conclusion, the choice between a wedding content creator and a wedding videographer is ultimately the end product. They will both be fun and professional on the day of your wedding, but what do you want them to provide for you? What type of memories do you wish to have after your special day? An inbox full of files from a content creator, or a carefully crafted feature length wedding film from an experienced wedding videographer, or both?

Collaboratively written by wedding videographer Sally of Capture Weddings and Devon content creator Alannah of Veitch Weddings. Hit the links for more info, examples of work and to enquire about our availability to capture your wedding day.

Images by Danielle Veitch

FAQs

Frequently asked questions about wedding content creators and wedding videographers

Can I have both at my wedding?

Of course you can have both a content creator and a wedding videographer! Established and professional wedding videographers and content creators will work together as a team to capture and document your wedding day memories.

How do I choose the right wedding videographer?

When it comes to picking a wedding videographer, you're curating the storyteller of your day. It's important to ensure their style harmonises with the feel of your wedding. You’ll need to consider these:

Personal Fit: Gauge their personality and professionalism. You're entrusting them to be a big part of your wedding, they will follow you around all day. It’s important that they feel like a friend with a camera.
Artistic Eye: Have a look at their past work. Does their editing style and shoot selection resonate with you? Do they have the creative flare and the ability to create emotive wedding films that you’re looking for?
Smooth Teamwork: Confirm that they can seamlessly work alongside photographers and videographers to capture your day without missing a beat.
Experience: How much experience do they have capturing weddings? An experienced and confident wedding videographer will bring calm to your day and will use their years of experience and technical knowhow to expertly capture your day.
Reviews: Check out what previous clients have to say about their experience with the content creator. Positive feedback can provide valuable insights into their professionalism and reliability.

How do I choose the right wedding content creator?

Finding the perfect wedding day content creator can be a game-changer for capturing your special day. Ultimately you want to find somebody that not only aligns with your vision but can seamlessly step into the role of your wedding day bestie. You’ll need to consider these:

Personal Connection: It's essential to feel comfortable and at ease with your content creator. Make sure to schedule an initial meeting or consultation to gauge whether they understand your vision and are someone you'd enjoy working with on your wedding day.
Reviews: Check out what previous clients have to say about their experience with the content creator. Positive feedback can provide valuable insights into their professionalism and reliability.
Smooth Teamwork: Confirm that they can seamlessly work alongside photographers and videographers to capture your day without missing a beat.
Experience: Choose a content creator who has experience and knowledge in the wedding industry. A seasoned professional will know how to anticipate and capture those spontaneous and emotional moments that make your day unique. Look for someone who has a portfolio that resonates with your style and aesthetic.

Get in touch for a quote for your wedding videography in Devon now to see how I can help capture your wedding day on film!

Wedding Content Creator vs Wedding Videographer - What’s the Difference?